What makes a customer select one company over another? Equally, what holds guests back from making that purchasing decision?

Going deeper to understand the human motivations (and barriers) of brand choice can have a profound impact on increasing sales, profitability and guest retention.

Human behaviour isn’t always rational. A product may appear to be ‘perfect’ for that guest, but they may have concerns or doubts about the product that prevent them from acting. By understanding the barriers, you can remove these hurdles, or provide reassurances around these aspects through your communications – giving customers the confidence.

With this knowledge gained from market research, you can develop an optimal communication strategy, prompting guests to buy your products or services, whilst also removing any doubts which currently stand in their way.